05-04-2008, 09:59 AM
Quote:"The U.S. Consumer is broke, and it's going to take some time for them to start spending again," said Kevin Aronin during his keynote Wednesday at Direct Media's Client Conference and Co-op. "In times like this, people are going to eat, heat their homes, and drive before they buy stuff," added Aronin, who is chairman/CEO of PlasmaNet.
So what should the merchants trying to sell stuff to consumers be doing? Since the problems facing U.S. consumers--the weakened dollar, soaring oil prices, slumping housing prices, and credit woes--have not been felt quite as much overseas, Aronin suggest courting international customers...
full article: http://multichannelmerchant.com/news/liv...-overseas/