05-08-2008, 08:02 AM
Quote:Why is multi-channel expansion important to your long-term business growth?
In March 2008, ChannelAdvisor partnered with independent research firm JupiterResearch to determine the fundamental issues driving multi-channel online retailing.
The results of this study will help you discover the benefits and the challenges of multi-channel retailing, where to start, when to outsource and how to measure your revenue potential across channels.
Highlights from the survey results:
Among those retailers who reported using multiple online channels:
* 75% enjoy increased sales.
* 80% realize increased customer acquisitions.
* 71% report significant growth in qualified customers.
* Over 60% cite the ability to target new demographics and enhance lifetime customer value.
download free whitepaper (free registration required): http://www.channeladvisor.com/products/7...00jj2.html