05-10-2008, 10:30 AM
Quote:Many online consumers use the Internet to read up on major household purchases, but less than a third of those shoppers will buy the products online...
81% of respondents to the March 2008 poll of 1,945 online consumers say they surf the web for information before purchasing furniture and appliances, and 53% say the Internet is their top source for researching such purchases. However, just 31% who research online say they buy big-ticket household items on the web...
full article: http://www.internetretailer.com/dailyNews.asp?id=26350