TulipTools Internet Business Owners and Online Sellers Community

Quote:Most search marketers focus on Google, Yahoo, and Microsoft. But B2B search marketers also have a growing number of vertical search options. Clicks and leads from these vertical search sites may not yield the same traffic as general search engines, but the percentage of qualified traffic and conversions can increase dramatically with leads from these specialized and vertical business-oriented engines. Here's a roundup of the most important search sites and resources B2B search marketers should be targeting.

While business searchers may start their quest on a general search engine like Google, as they become more informed and progress further in the buying cycle, they often turn to other sources for additional and more detailed information. Many turn to general B2B search engines or head to niche-oriented search sites, where they hope to find fewer extraneous search results and other types of content, such as white papers, case studies, and other content marketing vehicles. The searcher's aim is to get better information and to get it more quickly...