05-17-2008, 10:06 AM
Quote:Yahoo yesterday formally opened its search platform to the developer community, inviting site owners and third-party programmers to begin creating applications that will enhance the content that appears in a search listing.
Through the SearchMonkey initiative, Yahoo plans to tap into the vast stores of structured data within the Web pages its search engine indexes to deliver results that provide much more information about sites' content than the traditional list of blue links with text snippets underneath.
The announcement comes on the same day that Yahoo's future is once again called into question. Earlier today, activist investor Carl Icahn confirmed his intention to replace Yahoo's board of directors in an effort to consummate the sale of the company to Microsoft...
full article: http://www.ecommerce-guide.com/news/news...hp/3747476
more:
Quote:Creating An Enhanced Listing With Yahoo!'s SearchMonkey Application Development Platform
SearchMonkey allows publishers to develop a custom layout for their pages' search result listings instead of just a title hyperlinked to your page along with some description text snippet, you could include other components, such as a small picture icon, related links, rating stars, and brief lists of specific info about the page's subject matter. Note that your users have to add your custom layout to see this in their search results.
As I took a look at the application development interfaces, I was pleased to see how Yahoo! had set the whole thing up. There are two main parts of the platform:
* Data Services through which you can use either the elements that Yahoo! already collects from your webpages or set up your own custom data services to provide the application with structured data.
* Presentation Applications which allow you to take the data, format it, and deliver it up through the listing area.
full article: http://searchengineland.com/080516-151916.php