05-17-2008, 10:34 AM
Quote: SUMMARY: Abandoned shopping carts have been a longtime bane for ecommerce sites, still at an average of more than 50%, according to MarketingSherpa data. With the cost of attracting shoppers increasing, tests to convert those abandoned carts remain a work in progress for many.
See how one eretailer found some success with an automated chat system, and theyre now saving 10% of their abandoned carts. Includes 5 simple steps and test results.
CHALLENGE
With the average shopping cart abandonment rate at 52.7%, according to MarketingSherpas 2007 Ecommerce Benchmark Guide, the problem has lessened from previous years, but it still hasnt gone away.
Thats why eretailers continue to look for ways to cut that number down, especially with the cost of acquiring online customers on the rise...
full article: http://www.marketingsherpa.com/article.html?ident=30585