05-28-2008, 11:41 AM
Quote:Youths are signing up to have pitches, photos and links to websites sent to their multifunction mobile devices....
...teens don't mind receiving messages about products on their phones, says Nic Covey, director of insights at research firm Nielsen Mobile. Nielsen said teens were nearly twice more likely than adults to trust and respond to advertising and pitches on mobile phones.
"For them, responding to an ad that's relevant by sending a text or following a link on their phone is a logical brand engagement," Covey said. It's so natural that the student council at Notre Dame high school in Sherman Oaks decided to invite teens to their graduation via a prerecorded video sent over a mobile phone.
Not all teens are so readily accessible, of course. Molly Nadeau, a senior at Fairfax High in Los Angeles, loves the trendy and inexpensive fashions of Forever 21 Inc., but that doesn't mean she wants to be inundated with blurbs about its latest blouses or jewelry on her mobile phone...
full article: http://www.latimes.com/business/la-fi-te...8236.story
