06-03-2008, 11:03 AM
Quote:Even though the Internet lowers some barriers, the logistics of setting up a site and back-end services such as payment processing are still enough to keep some would-be merchants out of the market, he added.
"Often the only choices they've really got are to invest a ton of money into marketing and sales in order to try to crack the market channels or resort to eBay or another third-party site that may not be a really good representation of their company or a way for their brand to stand out," said Wu.
Silkfair tries to fill that need by offering a setup process that requires no technical knowledge. Users get a storefront with a unique URL (uniform resource locator), a blog and an interactive forum. There is no charge to set up a store or list products. Silkfair takes a 3 percent commission on final sales and also charges for video ads based on the bandwidth used...
full article: http://ecommercetimes.com/story/Silkfair...63186.html
Silkfair website: http://www.silkfair.com/