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Quote:Soon after launching its online media-editing application One True Media, a California-based multi-media company, discovered that small-to-medium business (SMB) owners were among its most enthusiastic and prolific customers. One True Media's Web site allows users to edit personal media, such as photos, music, video and text, to create mini-movies that they could then e-mail or post to their own Web sites, blogs, or elsewhere on the Web.

"We started noticing last year that many of the videos being created were made by businesses," said John Love, One True Media's COO and co-founder. "They were using our creation tools to make video advertisements, how-to-guides or customer testimonials. That got us thinking that our service ‑ which lets a non-technical person put together something that is very TV-like and easy to use in an inexpensive and quick fashion ‑ might work very well for the business market."

As a result, One True Media officially launched SpotMixer, designed specifically for businesses, in April. "What we have done is taken our underlying technology, re-skinned and slimmed it down to a feature set that appeals to businesses," said Love...