TulipTools Internet Business Owners and Online Sellers Community

Quote:Good search engine optimization has always been about delivering great content to both readers and search engine spiders. Really good search engine optimization is about learning to balance who to keep happy at any point in time and understanding how one change to your site can impact multiple things. Excellent search engine optimization is when you find the "sweet spot." That's when you make a change to your site that results in increased rankings AND increased sales.

One of my favorite sweet spots pops up when copywriters focus on cross selling. Cross selling in your product copy is a creative way to build new links and work keywords into content while also increasing sales among people who have already found their way to your site...