06-13-2008, 10:17 AM
Quote:WinBuyer puts comparison shopping and competition on retailers` own pages...
When a shopper is considering a product on a product detail page on a retailers site, WinBuyers Commerce Information Extraction technology also displays pricing information from competitors selling the same product on that same product detail page. The retailer can choose the configuration of how the information about competing sellers is presented; for instance, listing its own store first in the comparison listing when it has the lowest price, and including store ratings information for itself and its competitors.
Essentially, it brings the price comparison ability consumers would find by going to a comparison shopping site to the retailers site, allowing them to have some control over how competitors pricing information is presented, and allowing them to collect lead-based revenue averaging about 50 cents per click if the shopper decides to click through to a competitor...
full article: http://www.internetretailer.com/dailyNews.asp?id=26752