TulipTools Internet Business Owners and Online Sellers Community

Quote:Ask anyone who does business on the Internet what the most valuable piece of real estate is and chances are they will say the first page of a Google search. "Being listed at the top of the results not only provides the greatest amount of traffic, it instills trust in customers as to the worthiness and relative importance of a company and Web site," explained Lisa Cardarelli, an account manager at Bayshore Solutions, an award-winning interactive marketing services agency based in Tampa, Florida.

But getting to the top takes work — and time. Optimizing your Web site so that the major search engines, in particular Google, can find you and give your business top placement in an organic search is a strategy every online business should pursue, but getting that high ranking can take months. And many businesses don't want or can't afford to wait that long. That's where pay-per-click (PPC) advertising, specifically Google AdWords, comes in...