06-22-2008, 10:26 AM
Quote:Social network application firm SplashCast has launched a new technology platform that will allow brands to insert product placement messages within preexisting video content...
Now, with the launch of the new product HotSpot, SplashCast says it can highlight objects within specific videos as they are being streamed on its channels. Users can then click on those highlighted objects, such as a sports jersey or an artist guitar and link to information or shopping options for these products...
full article: http://www.mediaweek.com/mw/content_disp...a25fc68192
blog announcement and HotSpot tutorials: http://blog.splashcastmedia.com/2008/06/...t-updates/
Splashcast features: http://web.splashcast.net/web_learn/benefits.aspx