06-24-2008, 11:55 AM
Quote:If shoppers got the same kind of experience in real-world stores that they've come to expect online, sales floors would soon become a sea of empty shopping carts -- and, despite gas prices, customers would be pulling out of parking lots in droves to head for the competition...
In spite of the Internet's massive adoption, in spite of its remarkable power to make (and unmake) entire new industries, online customer service remains the ugly stepchild of corporate America. We say that we want to satisfy customers online. We say that we want them to feel just as well-served online as in the high touch bricks and mortar store or when they are on a telephone speaking with a human sales representative.
Why does customer service lag so far behind on the Internet, even as so many are adopting the Web as their favored method of finding goods, services and information?...
full article: http://www.ecommercetimes.com/story/Huma...1214307020