06-26-2008, 09:25 AM
Quote:In theory, niche sites should be a helpful solution for many ecommerce merchants. Instead of trying to cross-sell to the mass consumer population on auction giants like eBay, niche sites bring products to a group of customers interested specifically in that market. Sellers have the advantage of marketing to a community of buyers who are presumably just as interested in their products as the sellers themselves are.
Here are some questions to consider before selling on niche sites.
1. Do your products have a niche?
Many antiques and collectibles dealers left eBay for storefronts on sites like Goantiques.com, Tias.com and Rubylane.com. In other niches, marketplaces have sprung up because eBay does not allow certain items on its site,...
full article: http://www.practicalecommerce.com/articl...nsidering/