TulipTools Internet Business Owners and Online Sellers Community

Quote:“Many retailers today need to get their site reviewed and think about redesign from top to bottom,” Svanascini says. Cox recommends smaller retailers that lack the resources to hire outside consultants and design firms keep a close eye on the big players.

“Just look at what the top Internet retailers do and follow their lead,” Cox says. “They spend a bundle studying conversion. It’s not brain surgery, and it’s fairly easy to follow.”

However, merchants should be careful to evaluate if other retailers’ strategies translate to their business. Sprint, for example, sets its phones next to a deck of cards as a point of size comparison for shoppers. If an e-retailer is selling a size-sensitive item or a new product that most consumers have not yet seen, they may want to try out that feature...