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Full Version: 8 Stupid Web Analytics Mistakes Made By Webmasters
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Quote:Are those really your conversion rates?

Do customers actually find your site using that keyword?

Are you sure that Digg story sent you all that traffic?

Google Analytics may be lying to you, even though it tells the truth — simply because you’re not telling it how to track your site effectively. Are you guilty of any of the following?

Tracking Too Much

1. Tracking Your Own IPs...

full article: http://www.marketingpilgrim.com/2008/05/...ytics.html