07-12-2008, 10:15 AM
Quote:Salesmanship is about transferring confidence, and you cant inspire confidence without first establishing your credibility. So when it comes to Landing Page copy, credibility is truly Job #1.Here are five must-haves for building that credibility where it often counts the most:1. ScentTheyre called landing pages because theyre where you plan for visitors to land after clicking through on PPC and targeted search terms. So before you do anything else, convince those visitors theyve come to the right place by prominently featuring their trigger or search terms on the page.For instance, if youre paying for Monster Truck clicks, make sure your headline includes the phrase Monster Trucks. Having pictures of those same kind of trucks wouldnt hurt either. Simply improving your landing pages scent can improve sales success by multiples when compared to pages that dont include the appropriate trigger words...
full article: http://www.grokdotcom.com/2008/07/09/5-c...edibility/