TulipTools Internet Business Owners and Online Sellers Community

Quote:How To Attract Conference Callers and Other People Distracted At Work

    * Offer discounts during peak business hours
    * Leave “panic” buttons below every “add to cart” button (will display a generic pie chart OR in-progress email composition)
    * Allow them to shop from within Facebook (just means less open tabs for easier switching - it’s a usability guideline Jakob Nielsen would be proud of)
    * Offer a subdomain that’s skinned like Microsoft Outlook
    * Build a .mobi site for easy surfing from the Blackberry and other hand-held models (more discreet)
    * Provide live chat customer support. It’s really, really awkward to try to speak softly during a business call
    * Enable hotkeys. The less a user has to “clack clack” or “click click” the better. Especially on speakerphone.
    * Write good product descriptions. (Hey, this is just a given!) ...