11-04-2005, 01:21 PM
Quote:More than half of Spanish-speaking consumers in the U.S. have purchased something online, according to a recent study...
69% of Spanish speakers said they chose the sites they purchased from because of good prices or ratings while 58% chose the sites because of secured credit card transactions
Spanish-speaking respondents also were more likely than non-Spanish speakers to choose the site they purchased from because of the availability of promotions or deals, (39% vs. 29%, respectively).
full article: http://www.internetretailer.com/dailyNews.asp?id=16639