07-16-2008, 12:56 PM
Quote:LinkedIn offers you access to influential business decision makers, as well as a space to market your brand. Here's how to take advantage of the site and its functionality...
While there are good guerilla marketing tactics you can employ to make the most of your presence on LinkedIn, one key principle to remember is that the site is a user-driven community where users create content that you cannot control. While the drawbacks are obvious, the good news is that you get pure, unfiltered and unbiased points of view. The following article provide tips for fostering the good, listening and reacting to the bad and applying beauty treatments to respond to the ugly.
1. Analyze the chatter.
You can gauge the overall reputation and health of your company by seeing what people are saying and by gathering insight and specific recommendations for improvements. Search on your company or product names and see what comes up. Are people bashing your product or recommending it? Are there specific recommendations for improvement?...
full article: http://imediaconnection.com/content/19929.asp