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Full Version: 20 Ways to Increase Sales Using Zen Cart
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Free 61 page e-book available for download:
20 Surefire Ways to Increase Sales Using Zen Cart
Quote:This 61 page book covers topics such as:

    * Template adjustments you can make to increase conversion
    * The difference between getting “Just Traffic”, and getting “Traffic that Converts”
    * The best Zen Cart modules for increasing sales opportunity
    * How to calculate your Conversion Rate, and why you need to know it
    * Cross-Sells, Up-Sells, and how to use them effectively
    * How to use “specials” to really increase sales
    * Creating a home page that actually “speaks” to your customers
    * Why “staying in contact” with your customers can increase sales, and two products you can use to make it easy
    * Creating a usable navigational structure that prompts visitors to “act”
    * Zen Cart screenshots showing “before and after” details of template changes
    * and much more…

more info, download: http://www.zencartoptimization.com/2007/...-zen-cart/