07-19-2008, 10:10 AM
Quote:SUMMARY: Your website can attract plenty of visitors, but how long do they stay and how many get truly engaged? There is a way to know.
We talked to a Web analytics expert who measures visitor engagement and calculates a score you can use to segment your audience and measure the impact of a campaign. Find out which factors matter, which don't, and how to get started...
full article: http://www.marketingsherpa.com/article.html?ident=30706