07-22-2008, 09:26 AM
Quote:SEO and Site Usability
Sometimes there are two ways to describe the same thing. What are customers more likely to think of - âeducational toysâ or âlearning toysâ? âEducational gamesâ or âlearning gamesâ?
You could take a wild guess, but keyword research will give you better insight. If you sort by âApprox. Average Search Volumeâ (not last monthâs searches but average monthly search), you can compare synonyms...
  * Applying keyword research to categorization and navigation labels
In this case, a toy retailer would do well to use âLearning Toysâ and âEducational Gamesâ as text links in navigation menus. Not only does it give an SEO boost to those category pages, but also has a better chance of being spotted by a customer whoâs scanning the page looking for that keyword she typed in the search engine to get to the site.
If you discover highly searched keywords, you may even create categories or prioritize which links appear in your menus (to keep menus manageable, some retailers will âchunkâ menus into 7-9 links, with a âview allâ or âmoreâ link to see all categories)...
full article: http://www.getelastic.com/the-new-google...your-site/