07-24-2008, 11:09 AM
Quote:Six "Don'ts" for Online Video
1. Don't Produce Work in a Vacuum
If you generate videos for your site without checking in with the viewers about what they want to see, then you're working in a vacuum. Get some feedback: Institute comments, forums, and feedback links, and listen to what your viewers tell you. If you have a registration system, query your registered users occasionally and see what they're interested in. You'll get great content suggestions and your numbers will go up.
2. Don't Neglect Content Areas
Not every content area of your site will be equally popular, but that doesn't mean you should neglect the less popular areas or drop them entirely. Harvey said that on WebRidesTV videos about car races and how-to videos are far more popular than shop tour videos, but shop tours are still an important part of the site. His team produces those videos less often that the more popular categories, but they do produce them. Shop tours might not be popular with the larger audience, but they're popular with a certain segment, and that makes them worth continuing...
full article: http://www.ecommerce-guide.com/news/tren...hp/3759871