07-27-2008, 10:34 AM
Quote:There are many levels of great website design. What works for one industry will absolutely not work for another. What looks good here, won't look good there. It's not about having the most advanced website that has all it's pretty in place, but rather having the website design that meets, and hopefully exceeds, the industry standards.
You need to first do your research. Check out all the sites in your industry. Not just your top competitors, but those further down the food chain. See what kind of functionality they have, what colors they use, read their content and investigate their special offerings (whitepapers, newsletters, etc.)
No, you're not going to emulate any site exactly, but this will give you an idea of where your industry is in terms of website design and functionality. Take that information and then move forward to ensure that your site is, at the very least, as good as the industry average...
full article: http://www.searchengineguide.com/stoney-...on-w-3.php