07-31-2008, 10:41 AM
Quote:One of the most important skills an online business should have is the ability to identify potential legal issues, and then leave the analyses and legal opinions to the lawyers.
Heres some guidance to tip you off that you may have some issues:
1. Name Clearance: You fail to get clearance to use your chosen name and it infringes on the trademark (it need not be registered) of a competing product or service.
2. Creative Authorship: You or your web developer borrow some code and text and use it on your site.
3. Advertising Trademark Infringement: You use someones trademark in your content, meta tags, ads, or as keywords to trigger ads.
4. Management of Affiliates: You fail to establish clear performance standards and enforce them.
full article: http://www.practicalecommerce.com/articl...Businesses