08-02-2008, 10:58 AM
Quote:A Primer On Web Analytics Visitor Tracking Cookies
If you are using a modern web analytics tool (tag based or log based) it is quite likely that it is using cookies for tracking purposes.
In my conversations it is embarrassingly common to find a lot of FUD and confusion and lack of understanding (or appreciation of!) cookies and the role that they play in any analytics done on the web.
Hence my attempt at this simple easy to understand primer. If you are an Analyst or a Marketer or a Website Owner or a Website User it is critical that you read this short blog post - your data will make so much more sense after are done...
full article: http://www.kaushik.net/avinash/2008/07/w...okies.html