08-02-2008, 11:49 AM
Quote:I noticed the other day that CustomInk uses the terms voucher code on their checkout rather than the more typical coupon code.
This is a subtle language issue, and is likely too small to prove via formal A/B testing, but I think CustomInk is on to something important.
As a consumer, when I see coupon code smack dab in the middle of checkout, I feel obligated to break flow and open a new Firefox tab to google retailer.com coupon to see if I can save some money...
full article: http://www.rimmkaufman.com/rkgblog/2008/...-language/