08-03-2008, 11:58 AM
Quote:Even though conversion optimization is not technically part of the internet marketing, we always recommend that companies integrate it with SEO and PPC efforts on an ongoing basis. Why's that? Well, let me answer that by asking another question: What's the use of getting a ton of traffic to your site, if it doesn't impact your bottom line, or your clients' bottom line? That would be a blatant waste of time, money, and other resources. Whether the goal is sales, new clients, or simply lead generation, it's essential to tightly integrate conversion optimization within your SEO and/or PPC strategies.
What Exactly Is Conversion Optimization?
In a nutshell, Conversion Optimization is the process of making it easier for the users to buy from you (or whatever other conversion goal you have, whether it be filling out a contact form, etc). Don't worry, starting to improve the conversion-friendliness of your site is easier than you think. Let's take a look at some of the steps in the process and how they can integrate with your search marketing campaigns and strategy...
full article: http://www.searchengineguide.com/scott-a...keting.php