11-05-2005, 09:56 AM
Quote:When launching an e-commerce platform in international markets or in a new language, there are three critical success factors: localization, brand penetration and improved time to market/competitive nimbleness. Every e-commerce provider must keep these objectives in mind when considering how to expand its reach to new audiences and achieve its business goals -- in every market it serves.
full article: http://www.ecommercetimes.com/story/CyZs...rive.xhtml