08-06-2008, 12:11 PM
Quote:Social Selling
The appeal of social shopping for the shoppers themselves might be clear, but what's in it for retailers?
In short, if shoppers are happy and enjoying themselves, they're more likely to buy goods. And as shoppers flock to these sites, retailers are watching the traffic -- and the business -- flow from them. Some retailers have even decided to create a presence on the sites themselves, often through a formal partnership with the social shopping company.
"You're where the action is," Kensler said of the retailers that partner with his site. "Stylehive isn't where the final decision to buy something is made. It's the starting point -- and to be where decisions begin is important to retailers."...
full article: http://ecommercetimes.com/story/The-Onli...64059.html