08-09-2008, 11:41 AM
Quote:This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains 4 distinct Quality Score formulas for determining the following: Minimum Bids, Ad Position on Search, Keyword-Targeted Ads on Content and Placement-Targeted Ads on Content. Without further ado, let me walk you through the QS formulas for minimum bids and ad position on Search and Ill give helpful management tips for each along the way.
Quality Score Formula #1: How does Google calculate minimum bids?
As a quick reminder, what is a minimum bid? Google assigns every keyword in your account a minimum bid, literally the lowest amount you can bid for that keyword. Minimum bids are really the crux of the Quality Score universe. High minimum bids punish irrelevant advertisers and reward those that are super-relevant. But how does Google calculate this minimum bid? Here are the 6 factors you need to know about minimum bids:...
full article: http://www.ppchero.com/what-makes-google...-position/