08-27-2008, 12:53 PM
Quote:Last year we posted cart buttons from over 100 top online retailers. Just over a year later, I spotted 46 out of the 111 retailers using different button designs. But does that mean theyre testing? Not necessarily.
According to Bryan Eisenberg and Future Now, 75% of retail sites dont test anything...
If youre not testing, youre leaving money on the table...
full article plus before and after button graphics examples: http://www.getelastic.com/shopping-cart-...s-testing/
A related article from Get Elastic:
107 Add to Cart Buttons of the Top Online Retailers
http://www.getelastic.com/add-to-cart-buttons/