08-29-2008, 12:43 PM
Quote:I think the biggest change will be losing long tail keywords. Where you would usually see 4-5 keyword phrases, searchers may opt to try the short tail version Google Suggests. Even is the user stays with a long tail query it more than likely will be one from Google Suggests and not and original one from the end searcher. I remember Google saying at least 25% of all searches never occurred before. We can expect this number to come way down now from this change. So why is Google doing this? Maybe they are trying to push AdWords inventory more? Obviously the shorter the tail the more chance someone is bidding for the keywords....
full article: http://www.jaankanellis.com/google-sugge...referrers/
Quote:9 Ideas How Google Suggest Could Change Search Marketing...
# Google Suggest Drop Down a new micro SERP: Those who make their way into the suggest feature get a better than #1â³ position. For example, typing ipod case into Google with Suggest shows the first suggested feature as ipod cases at Wal-Mart - grabbing people and then offering up the organic page free from PPC ads that use Wal-Mart in their keywords.
# Google Suggest Results May Change Long-Tail Search Optimization. Those of us who believe in doing long-tail marketing may find an decrease down the tail from search, and a greater need to develop segments of our site to serve those long tail queries. Searches that used to come in with two word phrases may now have 3-4 words, which helps with medium-tail optimization, but longer phrases previously further down the tail may be clipped. This will concentrate search terms so that Adwords bids will rise and competition increases in a sort of cluster effect.
full article: http://www.sitecreations.com/blog/2008/0...eting.html