08-31-2008, 10:14 AM
Quote:...while having a great SEO potential, a header may cause some serious problems as well:
* an over-optimized header may cause incorrect rankings (e.g. when home page is ranked higher than a more relevant sub page for example);
* an over-optimized header may lead to penalties (e.g. many of us saw penalties caused by internal anchor text over-optimization).
Most often questions related to header div SEO include:
* is it wiser to use a text link or a (linked) image banner?
* whats preferable: to use keywords or a brand name as an image alternative text or link anchor text?
* should home link be nofollowed?
full article: http://www.searchenginejournal.com/header-div-seo/7569/