09-06-2008, 10:20 AM
Quote:The recipe some retailers are using to create blogs is simple: One part education, one part entertainment, and just a sprinkling of selling mixed in. Their goal is not to push products or provide hidden (or overt) marketing messages, it's to become an online destination shoppers routinely visit for ideas, tips, education and fun...
Retailers successful with blogs tend to be sellers in categories with enthusiastic consumers. Muttropolis has pet parents. Garmin International Inc., another blogging retailer, has technology buffs into GPS navigation and games. And Vans, a brand of VF Corp., has a dedicated cult following of its 42-year-old brand of wildly designed and custom shoes...
full article: http://www.internetretailer.com/article.asp?id=27590