TulipTools Internet Business Owners and Online Sellers Community

Quote:Optimization Best Practices from the Top Ranking E-commerce Sites

When it comes to purchasing flowers/gifts there is usually a strong motive behind the visit to the site in the first place, which can explain the high conversion numbers. However, even with a strong motive, anything above 15% is extremely unusual.

What can you do to your site to see such results? Learn from the best:

   1. Make sure that your logo and value proposition are clearly displayed so that the visitor knows exactly where they landed.
   2. Try to address all 4 personality types throughout the page.
   3. Try not to clutter the homepage with too many images. Make the transition from homepage to product page, home page to category page, and homepage to checkout simplified.
   4. Try to create urgency to purchase by either listing a limited time offer, items that have free shipping for a short period of time, etc...

Quote:Amongst the top 500 retailers, in the vertical of flowers/gifts are two sites that clearly have sizable revenue, but are not doing as well in terms of conversion rate: Gifttree.com at 3.5% and Justflowers.com at 5%. In this post I will reflect briefly on their homepages.

Dissecting the Homepages

Gifttree.com...

GiftTree.com has a 3.5% conversion rate, which is quite low in comparison to their competitors. If you look at the site from the perspective of appealing to the 4 personality types of impulsive, caring, logical, and aggressive they don’t do an efficient job of appealing to each...