09-19-2008, 12:38 PM
Quote: Conversion rates are slipping and abandoned carts are going up at retail web sites, according to the latest MarketLive Performance Index.
Conversion rates (the percentage of visitors who bought something) at nearly 100 retail web sites that use the MarketLive eCommerce Suite and Omniture analytics and make up the MarketLive Index fell to 3.93% in the second quarter of this year from 4.41% in Q2 2007 while abandoned carts increased to 60.2% from 59.35%.
From Q1 to Q2, MarketLive reports that conversion rates at retail sites fell slightly from 3.96% and abandoned carts grew from 59.43%...
full article: http://www.internetretailer.com/dailyNews.asp?id=27835