09-21-2008, 08:47 AM
Quote:Loyalty programs are gaining ground with online strategies that engage users with your brand. Get some innovative ideas to make these programs work for you.
Branding and brand loyalty programs are not just marketing gimmicks. They resonate powerfully with deep needs and preferences in the human psyche. That's why they can be traced back almost as far as the origins of manufacturing and trade, and why they are going like gang-busters today.
In 2005, for example, nearly 7 out of 10 U.S. credit cardholders had signed up for some kind of rewards program, and in 2006, Jupiter Research found more than 75 percent of U.S. consumers admitted to using loyalty cards -- about a third of them used more than one. Not surprisingly, U.S. business spending on loyalty programs has been above $1 billion dollars, a number that's been rising for the past several years...
full article: http://imediaconnection.com/content/medi...20512.html