09-22-2008, 11:06 AM
Quote:SUMMARY: Marketers who participated in Sherpas recent teleseminar, New Research: Search Engine Marketing 2008-2009, submitted questions about their own tactics. Our research team couldnt answer all those questions during the presentation, so theyve answered them here.
Includes tips on key search marketing tactics, including:
o Using benchmarks for CPC rates
o Role of Share of Voice in your metrics mix
o Benefits of long-tail keywords
o Managing rising keyword costs
full article: http://www.marketingsherpa.com/article.php?ident=30836