09-23-2008, 09:48 AM
Quote:Increasingly, people are shopping online and are doing so from work. A 2007 Shop.org survey found that 68.5 million Americans shopped from work. This means that retailers don't have to worry about timing their e-mail sends to reach people at home -- which is a much trickier proposition given the competition from other entertainment options. The timing that is important here is to make sure to start early. E-mail marketers need to begin outreach to their lists as early as September with advance discounts and information on new products. Now is also the time for software and creative retooling or to conduct any testing that might be too risky to perform during the peak season.
Over the last couple years, online retailers have seen a huge spike in traffic on the Monday after Thanksgiving. This day has come to be known as "Cyber Monday" -- the day retailers finally turn a profit. Last year the second Monday of December was also a huge shopping day and became known as Green Monday. For brick and mortar retailers, the Friday after Thanksgiving is THE big shopping day. Consumers have come to expect promotions and specials on certain days. Don't disappoint them. Use e-mail to create buzz and anticipation about your Cyber Monday and other big promotional days and make your specials available to your subscribers before the general public...
full article: http://ecommercetimes.com/story/Countdow...64562.html