09-24-2008, 11:48 AM
Quote:Due Maternity has debuted widget technology that enables shoppers to ask friends their opinions on fashion and other products directly on a product page. Shoppers click on Share with Friends Using SocialNotes, positioned below the Add to Bag button, and a window is displayed asking for the name and e-mail address of a friend. The shopper enters the information manually, or automatically through an interface with popular e-mail servicesÂ’ address books, and sends a note to the friend.
The widget creates a sticky note-like box on the product page that only the shopper and her friend or friends can see. When a friend receives the e-mail, she can click on an embedded link that takes her directly to the page, where she can write comments in the sticky note...
full article: http://www.internetretailer.com/dailyNews.asp?id=27876