09-26-2008, 09:56 AM
Quote:Magento Commerce, an open source ecommerce platform, has introduced an Apple iPhone specific theme that is potentially the first step toward leveling the playing field for small online retailers who want to compete in the lucrative and booming mobile ecommerce market...
m-Commerce is here to stay, and retailers who implement a mobile solution like Magento's iPhone extension will gain a competitive advantage over other ecommerce sites that are slower to adopt a mobile-specific platform. And there is still hope that Varien or other ecommerce developers will address the mobile mass market soon.
We are looking to expand the capabilities of Magento to target additional mobile browsers in the future, but the iPhone, with its smart usability, market share and passionate audience was a natural place to start, said Chris Marshall, a Varien spokesman...
full article: http://www.practicalecommerce.com/articl...the-Masses-
the iPhone theme is available for free download here: http://www.magentocommerce.com/extension...hone-theme