09-26-2008, 10:24 AM
Quote: By analyzing phrases entered into Internet search engines that lead visitors to a web site, and comparing those phrases to branded keywords, e-retailers can calculate a brand index for determining how much visitors were engaged with a brand before arriving on a site, according to new report from analytics consulting firm Web Analytics Demystified Inc.
The brand index is one of seven indices used as a group for measuring online visitor engagement...
Producing a comprehensive look at web site visitor engagement also involves gathering information through indices that measure multiple ways in which consumers interact with a web site and its brand, the report notes....
full article: http://www.internetretailer.com/dailyNews.asp?id=27905