10-01-2008, 10:58 AM
Quote:Keeping a Web shop fine-tuned is an ongoing process, and sometimes, overwhelming when it comes to prioritizing tasks, given the budget of small online business owners and the demands on their time.
A new report by Forrester Research, however, can help. "Small Web Site Investments that Pay Off," by Adele Sage, Harley Manning and Andrew McInnes, outlines eight low-cost techniques that will increase conversion and click-through rates, boost cross-selling opportunities and help shoppers find what the products they want.
The study was conducted to help e-tailers figure out what kinds of small Web site improvement projects "give them a big bang for their buck and provide fast results. Here are the key findings
1. Focus on the end of the funnel to boost conversion rates...
2.Optimize site copy, titles, and labels to improve natural search results...
full article: http://www.ecommerce-guide.com/news/rese...hp/3774596