10-06-2008, 10:03 AM
Quote:The Web is changing along with the weather outside the window, adopting bright autumn-inspired makeovers for seasonal fall sales and special offers. The autumn (or fall) season is primarily associated with:
* harvest (most cultures celebrate one of various harvest festivals this season),
* bright, hot colors (ranging from yellow to red) reflecting autumn leaf colors,
* falling leaves, etc.
Websites are adapting to these associations. Most e-commerce websites are running seasonal promotions stylized with distinctive fall designs:
* Most widely used colors: red and yellow.
* Most widely used decorative elements: yellow and red (falling) leaves.
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full article and photos of ad copy: http://www.smashingmagazine.com/2008/09/...all-sales/