10-07-2008, 12:09 PM
Quote:If you haven't done so yet, it may be time to consider adding third-party industry e-newsletter advertising to your marketing mix. Online advertisements can motivate your audience to act. According to a recent engineering trends survey, 87 percent of respondents stated they visited an advertiser's Web site after viewing an online advertisement -- an impressive number.
E-newsletter advertising offers a number of benefits that marketers might overlook. By selecting an industry e-newsletter with broad distribution, you can gain visibility among prospects that will be receptive to your message, both in new markets and with prospects that are hard to reach.
Additionally, you don't have to manage the list of recipients, produce the content or distribute the newsletter. That leads to cost and time savings because there are fewer demands on your internal resources.
Finally, by advertising in an opt-in e-newsletter, your advertisement gets delivered directly to your recipient's inbox, where it can command attention because recipients are choosing to read the e-newsletter...
full article: http://ecommercetimes.com/story/E-Newsle...64717.html