10-10-2008, 10:10 AM
Quote:# Must-Do #3: Offer multiple payment options. Every online store needs to be able to securely process credit cards online. The inability to do so instantly damages a company's credibility and causes many customers to shop elsewhere. Offering customers the option to pay via a third-party payment processing systems such as PayPal can increase sales; it should not serve as your primary method for processing payments. Processing payments through your own credit card merchant account not only saves you money (5 percent or more per transaction), it also enhances your credibility since your company name appears on the customers' credit card statement.
# Must-Do #4: Entice shoppers with promotions and incentives. Shoppers love deals. Coupons, discounts, sales and special bonuses can all serve as powerful incentives to get shoppers to take action and buy. Often, the right incentive, such as free shipping, is the difference between a sale and an abandoned shopping cart. However, not all online storefronts have a system in place that effectively issues and tracks coupon codes and discounts.
full article: http://www.ecommercetimes.com/story/64720.html