10-12-2008, 11:33 AM
Free white paper from Future Now:
download white paper: http://futurenowinc.com/recession_marketing/
Quote:Grabbing Market Share: Marketing in a Recession
During a recession, many companies react defensively: they tighten their belts and brace themselves for slower growth. It doesn't have to be that way.
Recession is an opportunity to gain market share. Make your marketing budget work smarter to deliver more sales, instead of simply working harder.
This whitepaper will teach you how you can:
* increase market share
* increase sales from existing traffic
* reduce customer acquisition costs
* increase lifetime value of customers
* use your existing marketing tools better
* improve the ROI of your search and pay-per-click campaigns
* reap the value of a continuous optimization discipline...
download white paper: http://futurenowinc.com/recession_marketing/